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By Drew Eric Whitman, D.R.S.
Direct Response Surgeon
Dear Friend,
Do you want to know the secrets of creating killer ads and sales letters that bring back mountains of orders and bushels of cash?
If you said, YES!, then this is going to be the most exciting article you have ever read.
Because I am going to tell you, step-by-step, how you can literally
sky-rocket your sales and profits by turning out powerhouse advertising.
Advertising that people can’t resist. The kind of advertising that
stuffs orders in your mailbox and cash in your pockets.
My name is Drew Eric Whitman. I’ve spent nearly a decade writing powerful advertising for many of the largest and most successful ad agencies and corporations in the United States. Not the trashy, cutesy junk that most agencies churn out. Not the ridiculous little jingles featuring happy singing toilets. No. I’m a direct response writer. The kind of writer that either brings back cash-filled orders, or I don’t eat. Think of me as a Direct Response Surgeon. That’s because I cut through the advertising bull, the useless theories, the tired old philosophies. I resuscitate even the weakest, most lifeless ads and brochures and turn them into exciting, eye-popping moneymakers.
My work is being used by multi-million dollar heavyweights like: Panasonic, Amoco Oil Company, American Medical Association, Texaco Oil Company, TV Guide Publications, Faber-Castell Corporation, Veterans of Foreign Wars, Union Fidelity Life Insurance Company, American Automobile Association, The American Legion, and many others.
Working in big-city ad agencies is great. Why? Because you get to work with massive budgets. You get to test all the latest theories of advertising persuasion. And try-out your own good hunches.
But what’s most exciting of all, is when you discover an explosive trick of advertising persuasion that sends mail sack after mail sack of cash orders flooding in like an almighty tidal wave!
Enough successes like this and you can compile an entire encyclopedia of sure-fire, results-getting strategies that work time and time again for any product or service you promote by mail. Well that’s exactly what I did! And here’s the best part...
I’m Going To Teach You All The Hottest Tricks
Of Advertising Psychology
ABSOLUTELY FREE!
I’ve decided to write a series of fascinating articles that reveal to
you the up-to-the-minute tricks of the advertising trade. Little-known,
insider methods used by today’s top-agency advertising professionals. Tested
& proven techniques that help turn your mailbox into a virtual slot
machine that pays off not in coins or casino tokens, but in dollars, checks
and money-orders!
And thanks to GEnie, I’m going to share this valuable information with
you absolutely free right here in the forum!
But let me first say this: If you’re offended by straight talk, then please stop reading right now. I have a reputation for telling it like it is. You’ll find that I do not hold back simply to be nice. My job is to support your commitment to learn. If you are committed to learn, you’ll find that I am willing to spill the beans and tell you all the very best secrets of the today’s top agencies.
So? Are you committed? Good! Next question: Are you coachable? In other words, are you willing to set aside some of your preconceived notions about what makes advertising work? Good. Because you may, at times, say to yourself, I’ve never heard this before! This can’t possibly be true!
When this happens, surrender a bit. Put your beliefs on temporarily on hold _ just long enough to try them for yourself. Do what the wise Zen masters of the Orient did when they were confronted with new ideas _
Advice From A Zen Master
On How To Read My Articles
Some time ago, an American reporter traveled to Tibet to interview a wise old Zen master. When the two sat down for tea, instead of letting the Zen master do the talking, the reporter began to brag, brag, brag about all the things he knew about life!
The guy ranted on and on while the master poured the reporter’s tea. As he endlessly babbled, the tea quickly rose to the rim of his cup and began spilling all over the floor. The reporter finally stopped yakking and said with surprise, What are you doing? You can’t pour in any more! The cup is overflowing!
Yes, responded the wise master. This teacup, like your mind, is so full of ideas that there is, therefore, no room left for new information. You must first empty your head before any new knowledge can enter.
Be Open To New Ideas,
But Do Not Believe What I Tell You
I don’t want you to believe what I tell you. On the other hand, I don’t want you to disbelieve what I say either. I’m not even asking you to accept what I say as the BEST way. And I certainly don’t want you to climb the nearest mountain and carve my teachings in stone. And most of all, please don’t read my articles and then say, Wow! This Drew Eric Whitman really knows his stuff!, and then sit down with a bag of chips and watch Honeymooners reruns.
Because belief in me and my techniques won’t put cash in your pockets. BELIEF won’t put food on the table or a new car in the driveway. You see, what I DO want you to do is experience the results of the methods I give you. Experience how your business grows when you use the tricks I reveal. EXPERIENCE the thrill of having people send you cash and checks in the mail. How? By putting these principles into action!
Believe me, I’m grateful for the opportunity to write to you, but I’m not interested in playing reporter. In other words, it’s not my intention to simply inform you. I want you to do more than just read what I write. I want you to act! I want you to USE the techniques and tricks I reveal to you.
Hey look _ the principles I’ll give you have worked tremendously well for me and for thousands of other advertisers. They’ve helped make millions of dollars for companies across the country. All I’m asking you to do is give them a chance. Fair enough?
Increasing Your Profits Is A Snap
When You Know These Valuable Secrets
This article is a preview. A tease, if you will. Because it tells what you’ll learn by reading my column in future issues. Fret not. I promise, your patience will pay off. When we meet in the next article, we’ll get down to business and begin transforming your advertising.
Now feast your eyes on all the goodies I’ll be sharing with you starting the very next issue!
Preview #1:
How To Write Sales Letters That Bring Back
Bundles Of Orders & Stacks Of Cash!
Here’s my specialty. Possibly yours too with some practice after reading my article. Because if you can write a simple letter to an old friend, then you already have most of what it takes to get people to send you money through the mail. You’ll learn the key components that every good sales letter should have _ How to avoid the horrible mistake of sales letter writing that’s being committed by most mail order dealers today _ The J-Box technique that can help boost your returns instantly _ The Tip-On technique that grabs the attention of your readers and adds interest to your letters _ and MUCH MORE!
Preview #2:
How To Write Mail Order Ads
That Can Make You Rich!
Mail order is great! That wonderful feeling of walking to your mailbox and seeing it stiffed with checks and money orders all written out to your name! Let’s be honest: Getting cash delivered to your doorstep is an incredible experience!
I’ve spent years writing successful mail order packages, both on my own and for the largest ad-agency in Philadelphia. And now I’m going to show you, step-by-step, how to create powerful, agency-type mail order ads that can out-pull, out-respond, and tremendously out-profit any other home-concocted ad anywhere!
Preview #3:
How To Write Headlines
That Force People To Read Your Ad!
Mail order experts agree: Headlines are the most important part of your ad. I’ll show you how to write Dragon-Slayer headlines for any product or service. And since a poor headline can literally kill your ad, I’ll also tell you what common mistakes to avoid that could help save you hundreds _ thousands of dollars in weak, no-results advertising. I’ll teach you ad-agency formulas of wording your headline so your reader is literally sucked into your ad. When you use my methods _ it’s easy!
Preview #4:
Tricky Ways To Keep Your Prospects Eyes
Glued To Your Ads & Letters!
Okay. Here is where I spill the beans. I teach you all the tricks of the trade here. Plus I give you my own tested and proven successful secrets. And tell you how to literally force people to read your entire sales message. You learn how to make your ads flow. Word after word. Sentence after sentence. Paragraph after paragraph. The pros know that the more you get people to read _ the more they buy! I can’t wait to tell you these fiendishly clever maneuvers!
Preview #5:
How To Write Hard-Sell Copy!
My specialty. This technique starts you cranking out direct response advertising that grabs readers by the throat and forces them to order your products! I’ll dedicate an entire article to this invaluable lesson. And then don’t stop teaching you until you perfect it. You’ll learn how to stop BEGGING for orders and start DEMANDING them by making your copy absolutely irresistible. Just wait until you see this eye-popping issue!
Preview #6:
Order Forms That Pull Like Crazy!
Did you know there are certain tested ways to create order forms that help your sales package get better results? It’s true. In fact, I teach you one simple trick that takes less than five minutes to do that can instantly boost your returns. Plus four magic words that when put at the top of your order form can help effortlessly melt sales resistance no matter how much your product costs! You’ll learn the sneaky Hide-Out technique _ the important Echo principle _ and many others. An absolute gold mine of information!
Preview #7:
How To Write Irresistible
Envelope Teaser Copy
I’ll show you how to say things on the outside of your envelopes that literally defy recipients to pass them by. I’ll tell you what and what not to say _ and how to say it. You’ll learn how this important message should appear on your envelope. Should you typeset? Handwrite? Type? Rubber stamp? You’ll learn to do it like a handsomely paid direct mail pro!
Preview #8:
How To Electrify Your Copy
For Sizzling Results
In this article, you’ll learn fast, easy ways to turn dull, lifeless ads into hard-driving powerhouses! You won’t believe how these stunts transform your copy! They add power and speed to your sales message. Help get people interested and excited! And that means more sales for you!
Whew! I guess that’s enough teasing for today! Looks like I have my work cut out for me, doesn’t it? But it’s going to be fun teaching you! And I promise to do my very best to make each article very interesting and very practical. To me there’s nothing more frustrating than reading how-to information and when you’re done, asking yourself, Gee _ that was interesting _ now what the heck do I do?
My intention is when you’re finished reading each of my articles, you’ll
know exactly what to do and how to do it.
And if you ever have any questions, you may write to me at the address
below. While I cannot answer your letters individually, I will address
as many as I can in my column!
So until we meet again, I wish you health, happiness and prosperity!
DREW ERIC WHITMAN, Direct Response Surgeon
Post Office Box 6144 o Philadelphia, PA 19115-0144.
215/750-6122, 24 Hours
-----------------------------------------------------
Whitman has spent the past 15 years creating powerfully effective advertising
for companies ranging from small retail shops to giant, multi-million dollar
corporations. Recently, Whitman stepped away from the computer and
on to the stage teaching businesses effective advertising strategies during
his workshops.
-----------------------------------------------------
George Hulme is a Philadelphia based business and publicity writer.
1100 Newportville Road, Suite 515, Croydon PA 19021
215/781-9389, 24 Hours
GEnie: G.Hulme
CompuServe: 71165,1144
-----------------------------------------------------
Currently Whitman & Hulme are collaborating on a book titled The
100 Best Ways To Advertise And Promote Your Business to be completed early
in 1994.
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